Living Independently
Helping teenagers take their first steps into adulthood
1 Series / 10 x (3min) episodes / BBC
Episodes
James
Nicole
Matthew
Helping teenagers take their first steps into adulthood
1 Series / 10 x (3min) episodes / BBC
Becoming an adult is an anxious time in any teenager's life, fraught with questions and dilemmas that need answering, however, advice can often feel clunky and unrelatable.
BBC Bitesize wanted to create a series called Living Independently, where the nation’s teens could get priceless tips on how to make one of life’s biggest transitions.
Our audience was 17-22 year olds from all over the country, making the leap into adulthood. Therefore, our films had to be super broad and reflective of the hugely diverse nation we live in.
TOAD’s main challenge was to make the series resonate with a young audience, so we decided to make films told by their peers in the language and shooting techniques that they recognise.
After a lengthy casting process, we travelled the length and breadth of the UK to talk to a diverse group of young adults who were willing to share their experiences of how to make the leap.
The result was ten authentically told stories from real people that had been there, which are still inspiring teens today.
The films were used across the whole of the BBC Bitesize website, which has over 3 million unique impressions a day.
They were launched during freshers week of 2019 and still continue to help and guide people to this day.
Funny + Thoughtful; sounds so simple, but can be so hard to get right.
If you want a creative & production partner with a proven track record in these spaces, get in touch.
Funny+thoughtful; sounds so simple, but can be so hard to get right.
If you want a creative & production partner with a proven track record in these spaces, get in touch.