The B@IT
C4’s hit satirical sketch show
4 Series / 50 x (4-6min) episodes / Channel 4
Episodes
Gnoming
Climate Denier
Upcycled Sex Toys
Good Looking
Slog
Kebab
Bald
Personality Transplant
Phallic Earther
Tiny Food
Gammon Milk
Handmaid's Tale
C4’s hit satirical sketch show
4 Series / 50 x (4-6min) episodes / Channel 4
If bad news travels fast, fake news travels faster. The B@it is C4’s hit satirical sketch show that looks like real internet news but pranks those too quick to hit the share button. Three of the B@ITs have become C4’s most popular original comedy sketches of all time.
The sketches made people laugh, made other people furious, but it got them all talking as the debate continued into the comment section.
The B@IT generated millions of organic views and a tonne of engagement, not with big names, or big budgets, but with clever, cut through ideas.
To guarantee large engagement numbers, we needed to make the sketches feel real so people would comment, so we parodied the common tropes used by internet news.
The result was better than we could have imagined, with literally thousands of people taking the bait, making it one of Channel 4’s most popular sketch series of recent times.
100 million views.
1 million engagements.
Three of the B@ITs have become C4’s most popular original comedy sketches of all time.
Funny + Thoughtful; sounds so simple, but can be so hard to get right.
If you want a creative & production partner with a proven track record in these spaces, get in touch.
Funny+thoughtful; sounds so simple, but can be so hard to get right.
If you want a creative & production partner with a proven track record in these spaces, get in touch.